The Norwegian studio ‘by North’ showcases its expertise in branding by crafting a captivating brand identity and collateral for Egna, a sustainable shopping mall located in Bodø.
Nature-Inspired Palette
Drawing inspiration from the natural environment, ‘by North’ employs a color palette reminiscent of forests, earth, and water. This harmonious blend of hues creates an organic and inviting atmosphere, aligning perfectly with Egna’s commitment to sustainability.
Sleek and Modern Design
At the heart of the branding is a sleek and modern logo design, featuring custom typography that exudes sophistication and style. The logo serves as a visual representation of Egna’s ethos, reflecting its dedication to offering quality goods and services in a contemporary setting.
Inviting Atmosphere
With its thoughtfully crafted branding, Egna promises shoppers an inviting and immersive experience. From the moment they encounter the logo to their exploration of the retail space, customers are enveloped in a cohesive and welcoming ambiance that sets Egna apart.
Conclusion
‘by North’ has masterfully brought Egna’s vision to life through its branding efforts. By infusing natural elements, modern design, and a commitment to sustainability, Egna emerges as not just a shopping destination, but a testament to thoughtful and purposeful branding.
Lucas Dubois
